Media Buy
What is a media buy?
A media buy is the buy of advertisement blank in a media scene. Print ads in newspapers, 30 second spots on prime-time television, standard ads on websites each can be conceived a media buy. The newest form of media buy is the purchasing of banners, towers and text ads on popular websites. Media buys on websites are usually priced by thousands of impressions, or appearances, with a number of different advertisers rotating through the same space.
Local cable: Your local cable company introduces ads throughout the day into both network and line programming. When you are watching a prime-time demonstrates and see an ad for the local restaurant that is time that is sold locally and only reaches your viewing area.
Independent Web comics: If you are directing a younger demographic, believe making your media buy on an independent web comic.
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