Marketing Effectiveness
What Is Marketing Effectiveness?
Marketing effectiveness is the measure of the results equated to the money spent. To get a result convenient to the ROMI, important management of the entire marketing mix is crucial. These are called the four P’s of marketing. The combination of strategies for each of the four marketing components creates the total offer to the customer. Clients pay marketers out of their advertising budget in order to get sales leads. If clients don’t get profitable results on their marketing investment, their budget was wasted and they don’t give a marketing agency repeat business.
For example, the objective listener for orthopedic stockings is likely to be seniors, so identifying even the best spelt ads for this product in a teen magazine would be ineffective marketing. Creativity in terms of ad copywriting and graphic design means nothing to paying clients without marketing effectiveness. While some advertising agencies focus on creative ads and winning awards, marketing agencies are concerned primarily with results. Advertising is one small part of the overall marketing mix; it’s included in the promotion aspect of it.
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